Louie Hillman
After signing off as an award-winning TV news anchor and reporter, Louie took a chance on a new career and joined the life insurance industry in 2013. The value of tax-free planning and family protection is the story he was destined to tell.  Since then, he has helped advisors across the country close almost $100 million in life insurance sales.

Louie and Bryan Setzler began collaborating in 2019. As the OPTIMUS platform grew to provide more comprehensive plan designs, Louie made it the focus of his work with advisors and is excited to grow distribution of the platform through the launch of OPTIMUS Producer Partners. The OPP mission is to provide the best performing client solutions to partner advisors, while supporting those advisors with training and sales support to achieve an explosive level of sales success together.

Louie is recognized for his unique ability to communicate advanced concepts into easy to understand language. This skill helps empower advisors to have more productive conversations, ultimately resulting in more sales and new clients. He leans into his competitive spirit around the clock and competes in high profile poker tournaments, including the World Series of Poker. He is also up bright and early twice a week for a regular pick-up basketball game.

Louie’s proudest achievement is his family. He married his college sweetheart, Marie, on the University of Wisconsin campus where they met. They are proud parents to Gianna (8), Emilio (6) & Briella (2).